China has the world’s largest and also most competitive smartphone market. China’s smartphone market has been the largest globally for several years. This market is so competitive that only a few non-Chinese brands survive in the market. Recently, International Data Corporation (IDC), released the smartphone market report for the third quarter of 2022. The report shows that China’s smartphone shipments in the third quarter were about 71.13 million units. This is an 11% reduction from the same period last year. It continues the sluggish performance of the Chinese market in the first half of the year. However, the high-end market was less affected, with the overall share reaching 22.4%. This represents an increase of 1.9 percentage points year-on-year and 2.3 percentage points month-on-month.

vivo, honor & oppo dominates the chinese smartphone market

Vivo returns to No. 1 in the Chinese smartphone market

An interesting aspect of the Chinese smartphone market is that it is dominated by Chinese brands. The top five smartphone brands in China are Vivo, Honor, OPPO, Apple and Xiaomi. Apart from Apple, all other brands on the top five list are Chinese. Also, only Apple recorded an increase in shipment year on year. All other four Chinese brands had a decline.

Vivo

In the third quarter of this year, Vivo shipped about 14.2 million units. This is a year-on-year decrease of 20.5%, and its market share reached 20.0%. However, it returns to the top position in the Chinese market. Its sub-brand iQOO has been continuously recognized by the market with its good product strength and competitive price positioning. Its market share has continued to increase, reaching 4.6% of the Chinese market in the third quarter. The Vivo X series also performed well, maintaining a leading position in the Chinese mid-to-high-end market.

Honor

Honor’s shipments in the third quarter of this year were about 12.7 million units. This is a 9.1% decrease year-on-year, and its market share remais at 17.9%. Among them, the Honor 70 series maintains its rapid growth since its launch. With its very attractive appearance and good performance optimization, the Honor X40 series has quickly become a “popular” product since its launch. The Honor Play 30 series, Play 6 series and other products also continue to be important choices in the entry-level market.

Oppo

OPPO shipped about 11.6 million units in the third quarter, down 27.9% year-on-year. The company has a market share of 16.3%, ranking third. Shipments of the Oppo Reno8 series continues to increase. It maintains its leading position in the mid-range market. The Oppo A57 and A97 models are the main models in OPPO’s shipments. These smartphones has shipments exceeding 1.5 million units.

Apple

Apple shipped about 10.8 million units in the third quarter, a year-on-year increase of 2.5%. It was the only mobile phone brand among the top five brands to maintain positive growth, with a market share of 15.1%. The two products of the iPhone 14 Pro series are very popular. Due to Apple’s lack of market expectations at the beginning, they are still in a state of tight supply so far. The iPhone 14 and iPhone 14 Plus have had a limited market response. This is due to their poor upgrades. However, many consumers still favour the iPhone 13 series.

Gizchina News of the week



Xiaomi

Xiaomi shipped about 9 million units in the third quarter, down 17.9% year-on-year. Its shipment accounts for 12.7% of the market share. Redmi is still the main force in shipments. The Redmi K50 series and Redmi Note 11 series are the main sales models. The newly launched Xiaomi 12S series has also gained a good market reputation. This will help to promote Xiaomi’s growth in the high-end market in the future.

Foldable smartphones are developing rapidly

This report shows that at present, major mobile phone manufacturers still mainly focus on a few areas for development. Some of the areas are the screen, camera, large memory and chip. However, there is a continuous investment in the research and development of foldable smartphones. In the third quarter of 2022, China’s foldable smartphone shipments exceed 1 million units. This is a year-on-year increase of about 246%. It is also the largest single-quarter shipment in history. This shows that consumers are increasingly accepting foldable smartphones.

vivo, honor & oppo dominates the chinese smartphone market

Huawei leads the foldable market, and others follow

The face of the foldable smartphone market in China is much different from the regular smartphone list. Here, Huawei leads the market with its strong brand power and product strength. The Chinese manufacturing giant has a market share of 44.9%. Samsung’s Z Fold4 and Z Flip4 new products sold well, ranking second, accounting for 22.2% of the market share. The newly released Vivo X Fold series helped Vivo rise to third place in the foldable smartphone market. It has a market share of 11.9%. Xiaomi’s new MIX FOLD 2 has also won a better market reputation than the previous generation due to its thin and light appearance, and its market share has increased to 9.3%, ranking fourth. More manufacturers are now attaching importance to foldable smartphones. Thus, the number of foldable smartphones is set to increase. The expectation is that the price will continue to drop.

vivo, honor & oppo dominates the chinese smartphone market

Guo Tianxiang, a senior analyst at IDC China, said at the third-quarter China smartphone market dynamic media communication conference that due to the impact of the domestic and foreign economic environment and some other factors, the Chinese smartphone market continued to be sluggish and difficult to recover in the short term. In the face of difficulties, industry participants have adopted a more pragmatic and prudent strategy. While reasonably and effectively controlling inventory, they still maintain or even increase their investment in product research and development. Whether it is from the hardware or software level, they strive to create distinctive products to stimulate more consumers’ desire to purchase.

Source/VIA :

In Chinese

Keyword: Vivo, Honor & Oppo dominates the Chinese smartphone market

TECH'S NEWS RELATED

EU reaches a legal agreement to ban new fuel vehicles from 2035

Gizchina News of the week Volkswagen to stop production of fuel vehicles in Europe According to Reuters, the European Union reached an agreement on a new law. The new law will ban the sales of new diesel and fuel vehicles from 2035. The agreement aims to speed up the ...

View more: EU reaches a legal agreement to ban new fuel vehicles from 2035

Dimensity 9200 could launch close to the Snapdragon 8 Gen 2 in Nov 2022

Qualcomm’s flagship chipsets more or less dominate the market. Of course, there’s competition from MediaTek with its Dimensity chipsets. And the company wants to compete with the Snapdragon 8 Gen 2 by launching its flagship Dimensity 9200 chipset soon. According to an industry analyst (via Wccftech), Mediatek could launch ...

View more: Dimensity 9200 could launch close to the Snapdragon 8 Gen 2 in Nov 2022

Elon Musk's Twitter roils with hate speech as trolls test new limits

ETtechIn the wake of Elon Musk buying Twitter Inc., a tide of slurs and racist memes swelled on the platform, sparking concern that the site is entering an era of hateful speech.Twitter has long wrestled with how to enforce content policies fairly on its platform in order to appease the ...

View more: Elon Musk's Twitter roils with hate speech as trolls test new limits

Pebble Smartwatches are Probably Getting Their Last Update From Google

Google Releases 4.4.3 Update for Pebbles Version 4.4.3 Might be Pebble’s Last Update Google is releasing an update for Pebble smartwatches, bringing support for the Pixel 7 series. The tech company is adding 64-bit support to the app. The new update makes Pebble smartwatches compatible with Pixel 7 and ...

View more: Pebble Smartwatches are Probably Getting Their Last Update From Google

Dell Black Friday Deals Sees Laptops Drop Up to $700 Off

Dell is Selling Laptops at a Massive $700 Discount Buyers Should Expect High Prices When Trying to Purchase High-End Laptops Buyers can See Up to 33% Discounts on Dell XRP 15 Laptop Spotted Selling for $700 Off at Just $2,199 XPS 15 Laptop Specs Include an Intel i9 CPU ...

View more: Dell Black Friday Deals Sees Laptops Drop Up to $700 Off

Apple Watch Saves Lives: Kidnapped Woman was Saved from Being Buried Alive by Veteran Ex-Husband

US Army Veteran Kidnapped Ex-Wife, Stabbed Her, and Buried Her Alive in the Woods The Ex-Wife was Able to Ask Help from a Stranger The Woman Used Her Apple Watch to Call 911 She was Dragged and the Apple Watch Destroyed The Ex-Husband is Scheduled to be Arraigned on ...

View more: Apple Watch Saves Lives: Kidnapped Woman was Saved from Being Buried Alive by Veteran Ex-Husband

Elon took over Twitter. Then some users began testing chaos

Elon Musk. (File image) Confusion, concern, conspiracies, celebration. In the hours after Elon Musk took control of Twitter, reaction on the platform ranged from triumph to despair. While no immediate policy changes had been announced by Friday afternoon, that didn’t stop users from cheering — or criticizing — what ...

View more: Elon took over Twitter. Then some users began testing chaos

Elon Musk says Twitter will form 'content moderation council'

Elon Musk has completed his $44 billion deal to take over Twitter Twitter’s new owner billionaire Elon Musk has said the social media company will form a content moderation council and any major content decisions or account reinstatements will happen after such a body has convened. Musk’s comments came ...

View more: Elon Musk says Twitter will form 'content moderation council'

Meta's oversight board open to discussing content moderation with Twitter

Microsoft Shares Fix For Outlook Login Issues

Xiaomi 13 Lite IMEI Database Listing Tips It is A Rebranded Xiaomi Civi 2

The 6 Best Google Pixel Watch features that make you say wow

China hopes rapid hydrogen energy push is as easy as riding a bike to aid economy, carbon-neutral goal

China launches satellite for in-orbit verification

Musk’s role as 'chief twit' knocks $10 billion from fortune

Bp Pulse and Hertz Team Up to Build Network of EV Fast Chargers in High-Demand Locations

Twitter Will Form A 'Content Moderation Council' Says Elon Musk

Tech war: China’s semiconductor ambitions face moment of reckoning as Washington launches all-out siege

Chinese researchers develop superstrong artificial silk

The Smart Way To Build An R34 GT-R

OTHER TECH NEWS